M&I Bank | on-site immersion, and development of new operational model, business case and action plan
relationship snapshot:
Cohen Miller consulted with M&I Bank, which offers personal banking, small business banking, commercial banking, and wealth management services. We conducted an on- site immersion workshop, which resulted in the following deliverables:
- customized tiering system to align priorities and resources
- baseline resource forecasting tool populated with CMC benchmark data
- analysis of company requirements for creative services (maturity level) and recommendations on best operational model for the in-house agency
- business case and specific action plan to implement proposed operational model