books
- You Just Don't Understand: Women and Men in Conversation.
Tannen, Deborah.
New York: HarperCollins - Orbiting the Giant Hairball: A Corporate Fool's Guide to Surviving with Grace.
MacKenzie, Gordon.
New York: Penguin Group - Designing Brand Identity.
Wheeler, Alina.
New York: John Wiley & Sons
business publications
- How magazine
- @Issue: The Journal of Business and Design
- Fast Company
online resources
AIGA's in-house design forum
www.aiga.org/content.cfm/in-house-design
sites with great examples of case studies:
articles
“Successful Creative Briefs: Linking Business Objectives and Creative Strategies.” (pdf)
This article details how creative briefs are best used to link business objectives and creative strategies. Along with practical advice on how creative briefs should be used to streamline the development process, readers will find concrete tips, tools, and techniques to ensure that their organizations not only create great briefs, but also get the most out of them. Most importantly, the article walks readers through how to use creative briefs to tighten the link between goals, strategies, and tactics.